Social Media Lead

DESERT DOOR TEXAS SOTOL

Desert Door Texas Sotol is a spirit unlike anything in this world (or the next).

ORGANIC SOCIAL

I had the chance to contribute to the organic Instagram content of the Desert Door brand. This included feed posts, Instagram Reels, Stories and more. Much of this content was syndicated to other social media platforms.

INFLUENCER MARKETING

I directed and executed sponsored influencer collaborations. The result was an increase in brand awareness as well as improved engagement for new product launches.

BRAND PHOTOGRAPHY

I provided visual direction and execution for many consumer facing brand campaigns and lifestyle photography.

EMAIL MARKETING

I took branded email campaigns from start to finish—directing them to design and managing send out to audience segments.