Digital Marketing Lead
STILL AUSTIN WHISKEY CO.
Still Austin Whiskey Co. is a grain-to-glass whiskey operation in the heart of Austin, Texas.
ORGANIC SOCIAL
I had the chance to contribute to the organic content across all of Still Austin's social channels. This included photo, video, in-house UGC, stories, etc. I managed all social media platform management.
INFLUENCER MARKETING
I directed and executed sponsored influencer collaborations for the brand across the span of two years. This included whitelisting for paid advertising opportunities. These collaborative campaigns led to thousands of web users converting to ecommerce customers.
BRAND PHOTOGRAPHY
I provided visual direction and execution for many consumer facing brand campaigns and lifestyle photography. This included both naturally lit and studio lit photography set ups.
EMAIL MARKETING
I took branded email campaigns from start to finish—directing them to design and managing send out to audience segments. I also managed Still Austin's email flows to improve customer retention and increase repeat buys on flagship products.
PAID ADVERTISING
I executed and managed all of Still Austin's paid digital advertising—including meta, google search and display, and online placements. I oversaw keyword research, budget optimization, A/B testing, and more.
